Strategic Projects & Solutions

AI-Powered Marketing & Automation Pipeline

Challenge: Cannabis marketing faces unique censorship challenges while requiring rapid content turnaround in a saturated local market.

Solution: Built comprehensive AI-assisted workflow using advanced image generation (Midjourney, DALL·E), video creation (Sora, Runway), and automated newsletter systems. Created omnichannel campaigns spanning social media, email, web, and in-store promotions.

Impact: 2,400% increase in online menu engagement • 40% improvement in social media engagement • 60% reduction in content production time • 20% YoY sales growth through integrated strategy

Automated Menu Generator & Brand System

Challenge: Manual menu updates across 3 locations consumed 12+ hours weekly, created inconsistencies, and led to frequent pricing errors.

Solution: Developed API-driven automation that generates accurate, branded menus across all locations in seconds. System automatically highlights promotions and eliminates manual data entry.

Impact: $18K annual savings (12 hours/week × $28/hr) • Zero menu-related complaints since implementation • Consistent brand presentation across all touchpoints • Scalable foundation for digital signage expansion

POSaBIT Daily Deposit Automation Tool

Turning a tedious daily chore into a one-click process

Built a browser-based tool that replaces error-prone Excel deposit sheets with an automated, intuitive workflow.

• Copy & Paste Import pulls data directly from the POSaBIT dashboard, eliminating manual entry errors.
• Instant Reconciliation calculates deposits, vendor payouts, and discrepancies in real time.
• Cost Savings — no licensing fees, works on any modern browser.
• Developed through iterative collaboration with AI (ChatGPT, Claude, Gemini, GitHub Copilot) + hands-on operational insight.
• Fully customizable and scalable for any POSaBIT-based business.

Impact: $22K annual savings (2.25 hours daily × 3 locations) • 95% reduction in deposit errors • $2,400 annual licensing savings • Zero training time for new employees

[View Live Demo]

Second Stock Inventory Intelligence System

Built for busy budtenders, inventory managers, and anyone who’s sick of hunting for what should be on the shelf

Find what’s missing from the floor — instantly

• Real-Time Inventory Comparison Instantly scans POSaBIT’s inventory page to find back stock (Second Stock) items with no matching Floor Stock.
• Smart Matching Engine Cleans and compares product names to tolerate bracket noise, inconsistent formatting, and fuzzy duplicates.
• Actionable Results Generates a clean, scrollable list of mismatched SKUs — with direct links to edit them in POSaBIT.
• Lightweight + Secure Browser-based JavaScript extension. No data leaves your machine.

Impact: $45K prevented annual losses through improved inventory turnover • 75% improvement in back-stock compliance • Real-time accountability system eliminated staff confusion

[View Project Details]

Financial Controls & Change Management System

Challenge: Till reconciliation confused new employees, cash tracking was inconsistent, and safe inventory was frequently unaccounted for.

Solution: Built automated calculator system that shows exact change needed, integrates with shift deposits, and maintains comprehensive cash tracking database.

Impact: $8K annual savings through reduced training time • 100% cash accountability across all locations • Real-time safe inventory tracking prevents discrepancies • Instant onboarding for new employees

Professional Evolution & Core Expertise

Cannabis Industry Mastery (5 Years)

• METRC Compliance & Inventory Management
• POSaBIT Advanced Configuration
• Multi-Location Coordination
• Regulatory Navigation & Quality Control

AI & Creative Integration (15+ Years)

• Advanced AI Image Generation (Midjourney, DALL·E)
• AI Video Creation (Sora, Runway)
• Adobe Creative Suite (Expert Level)
• Cannabis Macrophotography

Operations & Systems Thinking

• API Integration & Automation Scripting
• Financial Process Optimization
• IT Infrastructure Leadership
• Vendor Relations & Event Management

Strategic Marketing & Growth

• Omnichannel Campaign Development
• AI-Assisted Content Creation
• SEO & Local Market Optimization
• Customer Experience Design

Technical Capabilities

• Custom Software Development
• Web Design & WordPress
• Microsoft 365 & Advanced Excel
• Security Systems & Loss Prevention

Financial Management

• Process Automation & Cost Optimization
• Risk Mitigation & Error Detection
• Performance Analytics & ROI Tracking
• Multi-Location Financial Controls

Why This Approach Works

Most cannabis businesses struggle with the intersection of regulatory compliance, operational efficiency, and creative marketing. I’ve solved this by building integrated systems that handle all three simultaneously.

I don’t just manage individual functions—I architect comprehensive solutions that create sustainable competitive advantages.

My unique combination of deep cannabis industry knowledge, advanced AI capabilities, and systems-thinking approach allows me to deliver immediate ROI while building foundations for long-term growth.